Why Book Direct
Best Price Guarantee
Don’t waste valuable time searching the web for a better deal. Book on our website and we guarantee you will find the lowest published bedroom rates. If you do find a better rate on another site, we will match it and give you a further 10% off.
Simply book your room on www.sarova-bullhotel.com and if you find a better publicly available rate on any other website within 24 hours for the same period as your booking, call the hotel and tell us where and when you found it.
Free Drink of your choice
As a thank you for choosing to book direct, we will give you a free drink of your choice in the bar. All you need to do is make your booking direct on our website. On arrival at The Bull, you will be given a free drink voucher which can be used in Beeches Restaurant, Conservatory Lounge Bar, or Jack Shrimpton Bar. So sit back and relax, the first round is on us.
Free Full English Breakfast
All of our book direct rates include free full English breakfast. During your stay you can enjoy a delicious breakfast buffet serving a selection of full English and continental breakfast items.
Breakfast is served in Beeches Restaurant, Monday to Friday from 6.30am to 9.30am, and on weekends and holidays from 8am to 10.30am.
Exclusive Offers and Discounts
You will find all our exclusive offers and discounts right here on our website. If there is an offer or treat to be had, you will always find it here first. If you want to keep updated with all our exclusive deals, sign up to our newsletter.
Members of our Sarova Select loyalty scheme will also receive exclusive discounts and benefits, including 10% off Best Available Rates, 5% off Advance Purchase Rates, Free bedroom upgrade subject to availability and much more. It is completely free to join Sarova Select, for a full list of benefits and to become a member, click here.
No Hidden Fees
You can relax knowing that when you book direct on our website, you won’t find any hidden booking fees or taxes. All of our book direct rates include all applicable taxes, so the price you see is the price you pay.