Why Book Direct

Here at The Bull, we like to reward our loyal customers. If you make a booking direct on our website, you will benefit from a range of exclusive benefits that aren’t available anywhere else.
Detail of bed at the Bull Hotel, Gerrards Cross

Best Price Guarantee

Don’t waste valuable time searching the web for a better deal. Book on our website and we guarantee you will find the lowest published bedroom rates. If you do find a better rate on another site, we will match it and give you a further 10% off.

Simply book your room on www.sarova-bullhotel.com and if you find a better publicly available rate on any other website within 24 hours for the same period as your booking, call the hotel and tell us where and when you found it.

Terms and conditions apply. You must call within 24 hours. The rate must be available to purchase. The rates must be available for the same dates, duration, room type and have the same conditions. Auction sites are excluded.
Free Drink when you Book Direct

Free Drink of your choice

As a thank you for choosing to book direct, we will give you a free drink of your choice in the bar. All you need to do is make your booking direct on our website. On arrival at The Bull, you will be given a free drink voucher which can be used in Beeches Restaurant, Conservatory Lounge at The Bull Hotel, or Jack Shrimpton Bar. So sit back and relax, the first round is on us.

Terms and conditions apply. Free drink vouchers are only valid in The Bull’s bars and restaurants and must be declared when ordering. Vouchers cannot be used for room service orders. Vouchers cannot be used at check out to pay for drinks previously ordered. Vouchers are valid for any single drink that is available from the hotel drinks menu.

Free Full English Breakfast

All of our book direct rates include free full English breakfast. During your stay you can enjoy a delicious breakfast buffet serving a selection of full English and continental breakfast items.

Breakfast is served in Beeches Restaurant, Monday to Friday from 6.30am to 9.30am, and on weekends and holidays from 8am to 10.30am.

The Bull

Exclusive Offers and Discounts

You will find all our exclusive offers and discounts right here on our website. If there is an offer or treat to be had, you will always find it here first. If you want to keep updated with all our exclusive deals, sign up to our newsletter.

Members of our Sarova Select loyalty scheme will also receive exclusive discounts and benefits, including 10% off Best Available Rates, 5% off Non-Refundable Rates, Free bedroom upgrade subject to availability and much more. It is completely free to join Sarova Select, for a full list of benefits and to become a member, click here.

No Hidden Fees

You can relax knowing that when you book direct on our website, you won’t find any hidden booking fees or taxes. All of our book direct rates include all applicable taxes, so the price you see is the price you pay.


Sleep For Free For Two Nights

Only £99

Gin Thursday’s


LEGOLAND® Mini Break

From £209 per person